The Royal Marines Precision Rifle Association, though compact in size, commands an impressive following comprising both military personnel and civilians. Noticing the need for enhanced media exposure and a comprehensive portrayal of their sport, the association sought opportunities to boost their visibility. A golden opportunity arose when they were hosting a match involving all three military branches, with sponsorship from the industry.

This event offered an excellent platform to capture footage and conduct interviews for a promotional video that would shed light on the sport. The promotional video aimed to highlight not only the excitement of the match but also to provide a broader understanding of the sport in its entirety. Hence, the association seized this opportunity to tell their story, showcasing their passion for the sport and enhancing their public image in the process.